Roy Castle Lung Cancer Foundation ATYC

The Anti–Tobacco Youth Campaign is run by young people for young people and aims to give young people a voice.This was a challenge!  How to engage young people in speaking up for themselves.  Clearly the initial design of the site was important.  It features team members of the campaign whom we worked with to come up with the concept.

Interactive "Game"

It is really unfair simply to call this a "game".  The online Effects of Smoking feature allows users to upload their own pictures and visually apply all the consequences smoking can have on your health.

The game has won international praise as a highly effective educational tool.

Current Project

The ATYC site is currently undergoing a major redesign which will see exciting new features, layout and a further game.